Your site is the best opportunity for your business to convert leads into paying clients. That means your site should be optimized such that leads that land on your site will find it easy to take action. But the purpose of having a site is to send a clear message to your consumers that your business addresses a need. Your website should start by having a good and simple design that your users can navigate through. It should be free of clutter. If possible, you need to put effort into making your website load fast. But there is more to just your website's design that will make people buy from your site. There are methods and ways that businesses were able to utilize their website to contribute to their success.
How to Make People Buy From Your Site:
1. Design Your Website So That Consumers Don't Leave In A Short Time.
Your website should be easy to navigate around. Do not confuse your consumers when they land on your website.
Getting their attention to come to your website is already hard enough, and making them stay is much more challenging. So the first thing that you should consider is to make navigating through your website logical, intuitive, and easy to understand.
a. Try grouping navigation in the central area, or at least, everything is within easy reach if the users stare at the center of their screen. For larger websites, you need to consider placing a site map.
b. Limit your ads. As a general rule, ads shouldn't be the first thing a consumer sees on your website. You need to make sure your ads don't turn your consumers away. Having too many of these is a turn-off. Especially in the case of pop-up ads that cover content that initially attracted your visitors, try avoiding those. Make sure your ads do not take up more space than your content. We understand that running ads is a way to make money directly from your website (that is, monetizing). However, it would help to lower your bounce rate by being tasteful and discreet in your ad placement.
c. Good content structure: 50% of consumers leave a website immediately because they can't find the content they were looking for. Don't complicate your webpage by distributing content across multiple pages easily communicated on one page. You need to group similar content in a clear and organized manner. Consider using bold headings in addition to highlighting keywords that visitors may be searching for. Include introductory content.
d. Do not use obtrusive videos and music: Not only are automatically playing videos making websites harder to load, forcing them on visitors will turn them off. Loud music will also make people leave your site immediately. Give users the option of viewing video or audio content. But if you choose to play videos automatically, make sure the users find it easy to exit the video.
e. Do not make your registration requirement turn visitors away: Forcing visitors to register before they are shown what they are looking for will turn them off. They will leave your site immediately and look somewhere else. Registration is important. Your website is an excellent launchpad to conduct your lead generation campaign. But it would help if you give your visitors a taste of what they are signing up for. For example, offer a preview, show free content, or offer a demo.
f. Avoid making your webpage design boring: 40% of site visitors leave in a short time because they find the site boring or had a bad experience. Minimalistic websites can be very effective and beautiful for the right audience if done correctly. But still, always make sure that visitors to your site will have no trouble finding what they need. Consider having suitable engagement catalysts for your websites, such as blogs, forums, and unique features that are updated regularly.
g. Make everything readable: First, you need to ensure your colors and fonts are consistent with your logo and your brand personality. Avoid abrasive colors in your fonts.
h. Keep your site fresh with new content: Not only will fresh content make your site more interesting, but it will also contribute to higher rankings for your website on search engines. Try adding blogs to your site. Blogging is an easy way to keep your content fresh and update visitors with news, events, and new products.
2. Use landing pages to capture emails:
One of the most effective marketing mediums nowadays is an email campaign. Your website's landing page is one way to gather leads through people registering on your website. But make sure your landing page is not cluttered and obtrusive.
That is, do not make your registration process present a barrier for your visitors' to explore further into your website.
3. Use landing pages to tell your unique value proposition:
Landing pages should have a simple design that only asks basic questions to capture leads.
But it would help if you considered making your landing page not dull. Use some of the space to place your mission statement or a short statement telling what makes your product unique and that it can cater to your customer's needs.
4. Target your content to your key market section:
The average consumer engages in 3 to 5 pieces of content before talking to a sales rep.
Creating quality content is a way to increase your engagement and convince visitors that your business is an authority in the industry. Informative videos, blogs, and images will enhance your business's relatability to your target audience. A great content strategy is closer to a Q&A: you research which questions your customers are asking and then answer them in detail, thus building trust and bringing customers closer to your brand. Long-form content in blogs or articles is a top priority for 55% of marketers for their inbound marketing. Written content works best in the engagement stage of the sales cycle and enhances the trust the business has already generated among its consumers.
Videos and images, on the other hand, are excellent content for reeling people into your site. Webinars, for instance, are a great way to engage curious potential customers before encouraging them towards a purchase decision. As Neil Patel says, "Webinars are one of the best ways to hook in new leads. They are great for teaching people the hands-on methods that you've used to see success. Webinars turn you into a trusted expert and a thought leader in almost no time."
5. Use Testimonials, Association, and Case Studies
There is truth in the principle-based around social proof that says," If other customers like this, it must be good." The power of testimonials is in their relatability. Having real people using your product is comparatively more convincing than other forms of advertisement because a high level of trust is formed between your customers and your business. In fact, 72% of consumers say positive testimonials and reviews increase their faith in a business. Because we are featuring the opinions of real people, you need to be specific about the details of the people who are doing testimonials and their statements. Real people could still mean strangers.
According to Nielsen, 70% of people trust reviews and recommendations from strangers. There should be thumbnail pictures of the people doing the testimonials, and the quotes should expressly point out the exact product and how its functions were able to help them solve their problems. Note that testimonials can be more potent if they acknowledge and mention objections before explaining why they still decided to buy from you. The best place to put testimonials is on the home page.
6. Install Live Chat
We have to realize that speed is essential in the digital world today.
Email responses take an average of 12 hours. Customer service requests take an average of 10 hours. Customers will prefer instant responses. That delay time will lose you your customers. One of the best ways to address this is by installing a live chat on your webpage. The numbers are convincing to support this. 35% more consumers execute a purchase after using live chat. Even if your consumers don't buy live chats can at least make your consumers stay on your website for a longer time. This will give a 63% chance of consumers returning to your website later on.
7. Use Web Push Notifications
Web push notifications aim to re-engage consumers back to your website.
These are notifications that can be sent to a user through desktop or mobile web. These are alert-style messages that slide in at the top or bottom right-hand corner of a desktop screen or appear on a mobile device like push notifications delivered from apps. Since they are designed to re-engage the user, they can be shown on a user's desktop or mobile screen anytime they have their browser open, regardless of whether they are on the website. Do not make it intrusive and too frequent; otherwise, the consumer will turn off the notification and may no longer visit your website. These are most useful for notifying consumers of incomplete purchases because of cart abandonment.
There are four types of messages that you can send to consumers through your web push notification. One, it is used to confirm completed transactions. Two, it is also used to educate your audience about key events, products, or offerings. Three, you can use it to promote special offers or limited-time opportunities.
Four, it can be a way to welcome new or returning visitors, incentivize their first purchase, and encourage deeper exploration of your website. All of which is aimed to drive up conversions.
Now that you have your website, the key to making this help with your sale is understanding your target audience and why they visit your site. It must have everything they need from information about your business, product to be able to purchase with no hassles. A proper understanding of the sales funnel for your specific audience is required. It starts with attracting them to your website. Once your consumers are there, your website design should make them stay a long time on it by providing the things that they came for in the first place. Consider your audience. Some of them need "warming-up." Selling a product that requires a significant sum may require you to educate your audience first. But having testimonials placed on your home page will underline the trust your business has formed with your consumers to convince visitors that your products can address their needs as well. A chat line will help conversion rates by making your business instantly available to interact with your audience.
As an option, push notifications can also re-engage site visitors, especially if purchases are not completed. Lastly, your call to action must be clear and easy to find.
Your website is an extension of your business. Pay proper attention to your website even if you have a physical store because it can help you more lead generation and conversion than your physical assets can.